MySpace is now distributing Amber alerts to members notifying them of missing children in their zip codes.
MySpace (News Corp) + National Center for Missing & Exploited Children
The online alerts appear in a small text box at the top of a user's portfolio. The user can click on the box for more information, including a picture of the missing child and a description of the suspect.
Amber alerts - issued by by law-enforcement officials - named for Amber Hagerman, a 9-year-old girl killed in Texas in 1996
I realize it's crass of me to feature this DVD, but I can't help myself!