Time's new on-sale day is Friday. Readers have said that when they get the magazine early in the week, they tend to put it aside to read at the end of the week. So now it's supposed to be Get the mag on Friday, Read the news while still fresh during the weekend. (Except when mail delivery is so bad that you don't get the hard copy till Monday!)
Also, they've given their website a face lift. I like it -- brighter, cleaner, easier to distinguish b/w sections. And they have a nifty daily news blog, The Ag, as in aggregator. "What's News Today?" I recommend adding it to your feed list.