Plating Matters. Platforms Matter.

For an experiment, world-class violinist Joshua Bell put on humble clothes and played incognito at the Washington Metro. Nobody really paid any attention and he was treated like any of the many other buskers seen playing in the subway station.

Lesson #1: Packaging matters. Presentation matters. Context matters.

Lesson #2: Publicity matters.

You can be the greatest performer in the world... You can have the most insightful thoughts... You could have created the most amazing thing in the world... The fact is no one knows that you and your awesomeness exist until people are told.

If a tree falls in a forest and no one is around to hear it, does it make a sound? Sure, it does. But it might as well not.

That's why mankind is obsessed with taking photographs, because they're taken as proof of having existed.

What has been swimming in my head... these past two years, in particular.